Design principles
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How I make design decisions when the answers aren’t obvious
How I make design decisions when the answers aren’t obvious
How I make design decisions when the answers aren’t obvious
This is how I approach decisions, tradeoffs, and collaboration when building products in complex, real-world environments.
This is how I approach decisions, tradeoffs, and collaboration when building products in complex, real-world environments.
This is how I approach decisions, tradeoffs, and collaboration when building products in complex, real-world environments.


Design Principles
These principles guide how I make decisions, navigate tradeoffs, and collaborate in high-constraint product environments.
The Alignment Arc
Design is as much about aligning people as aligning pixels.
Design is as much about aligning people as aligning pixels.
These principles guide how I make decisions, navigate tradeoffs, and collaborate in high-constraint product environments.
These principles guide how I make decisions, navigate tradeoffs, and collaborate in high-constraint product environments.
◇ Frame the vision
◇ Bridge disciplines
◇ Prototype for clarity
◇ Recalibrate together








Operational Empathy
Great design serves both users and the teams who bring it to life.
Great design serves both users and the teams who bring it to life.









It helps me design tools that fit real operational constraints, not idealized or best-case workflows.
It helps me design tools that fit real operational constraints, not idealized or best-case workflows.
◇ Understand real workflows
◇ Design for constraints
◇ Reduce internal friction
◇ Support long-term adoption
Systems with soul
Structure should empower creativity, not suffocate it.
Structure should empower creativity, not suffocate it.









I focus on systems that give teams clarity and guardrails without limiting how they solve problems.
I focus on systems that give teams clarity and guardrails without limiting how they solve problems.
◇ Define principles
◇ Build the backbone
◇ Leave room for expression
◇ Measure cohesion
Flow not phases
Real design is fluid and it moves seamlessly between discovery and delivery.
Real design is fluid and it moves seamlessly between discovery and delivery.






This allows me to adapt quickly, make informed decisions as new information emerges, and keep work moving without artificial handoffs.
This allows me to adapt quickly, make informed decisions as new information emerges, and keep work moving without artificial handoffs.
◇ Dive deep
◇ Surface insights
◇ Iterate in motion
◇ Anchor in outcomes




Leadership &
Influence
I’m often the person teammates look to for direction and clarity. I lead by setting context, asking the right questions, and helping the team move forward with confidence knowing they can trust my input.


Leadership & Influence
Communication & Alignment
Operational Empathy
Clarity Under Ambiguity
Leadership &
Influence
I’m often the person teammates look to for direction and clarity. I lead by setting context, asking the right questions, and helping the team move forward with confidence knowing they can trust my input.


Leadership & Influence
Communication & Alignment
Operational Empathy
Clarity Under Ambiguity
Leadership &
Influence
I’m often the person teammates look to for direction and clarity. I lead by setting context, asking the right questions, and helping the team move forward with confidence knowing they can trust my input.


Leadership & Influence
Communication & Alignment
Operational Empathy
Clarity Under Ambiguity
Leadership &
Influence
I’m often the person teammates look to for direction and clarity. I lead by setting context, asking the right questions, and helping the team move forward with confidence knowing they can trust my input.


Leadership & Influence
Communication & Alignment
Operational Empathy
Clarity Under Ambiguity
Leadership &
Influence
I’m often the person teammates look to for direction and clarity. I lead by setting context, asking the right questions, and helping the team move forward with confidence knowing they can trust my input.


Leadership & Influence
Communication & Alignment
Operational Empathy
Clarity Under Ambiguity
Leadership &
Influence
I’m often the person teammates look to for direction and clarity. I lead by setting context, asking the right questions, and helping the team move forward with confidence knowing they can trust my input.


Leadership & Influence
Communication & Alignment
Operational Empathy
Clarity Under Ambiguity
Leadership &
Influence
I’m often the person teammates look to for direction and clarity. I lead by setting context, asking the right questions, and helping the team move forward with confidence knowing they can trust my input.


Leadership & Influence
Communication & Alignment
Operational Empathy
Clarity Under Ambiguity
