My Work

Design Principles

About Me

How I Think About Design

“If you think good design is expensive, you should look at the cost of bad design.”
Dr. Ralf Speth, Jaguar Land Rover

  • 🎯

    Design with Purpose

    Figma

    Design tool for creating and collaborating

  • 💬

    Empathy in Action

    Framer

    Framer is where teams design and publish stunning sites.

  • 🔍

    Guided by Curiosity

    Relume

    Access the world’s largest library of Figma

  • 🤝

    Better Together

    Webflow

    Take control of HTML, CSS, and JavaScript in a visual canvas.

  • 🔗

    Design That Connects

    Hotjar

    Behaviour analytical tool to track users

  • ⚡️

    Handle the Mess

    Amie

    AI Notetaker

  • 🎯

    Design with Purpose

    Figma

    Design tool for creating and collaborating

  • 💬

    Empathy in Action

    Framer

    Framer is where teams design and publish stunning sites.

  • 🔍

    Guided by Curiosity

    Relume

    Access the world’s largest library of Figma

  • 🤝

    Better Together

    Webflow

    Take control of HTML, CSS, and JavaScript in a visual canvas.

  • 🔗

    Design That Connects

    Hotjar

    Behaviour analytical tool to track users

  • ⚡️

    Handle the Mess

    Amie

    AI Notetaker

Explore My Projects

Explore My Projects

Our works are a blend of innovative thinking and practical solutions, ensuring they are both unique and effective.

Designing a scalable self-serve onboarding flow

Moving customer acquisition from sales-led to self-serve

98% increase in organic applications

$60K monthly sales savings

$3M+ application volume

View Project

Designing a scalable self-serve onboarding flow

Moving customer acquisition from sales-led to self-serve

98% increase in organic applications

$60K monthly sales savings

$3M+ application volume

View Project

Designing a scalable self-serve onboarding flow

Moving customer acquisition from sales-led to self-serve

98% increase in organic applications

$60K monthly sales savings

$3M+ application volume

View Project

Building and Scaling A Modern Design System

Drift transformed how multiple teams designed and shipped enterprise products by replacing inconsistency with a shared, scalable system.

30% faster component build time

Full company adoption within 6 months

Scalable system governance

View Project

Building and Scaling A Modern Design System

Drift transformed how multiple teams designed and shipped enterprise products by replacing inconsistency with a shared, scalable system.

30% faster component build time

Full company adoption within 6 months

Scalable system governance

View Project

Building and Scaling A Modern Design System

Drift transformed how multiple teams designed and shipped enterprise products by replacing inconsistency with a shared, scalable system.

30% faster component build time

Full company adoption within 6 months

Scalable system governance

View Project

Risk-Based Invoice Auditing

Automating manual funding reviews while preserving financial control

Reducing cognitive load

Faster task completion

Faster task completion

View Project

Risk-Based Invoice Auditing

Automating manual funding reviews while preserving financial control

Reducing cognitive load

Faster task completion

Faster task completion

View Project

Risk-Based Invoice Auditing

Automating manual funding reviews while preserving financial control

Reducing cognitive load

Faster task completion

Faster task completion

View Project

Reworking Invoice Submission for Mobile

Redesigning how invoices are created, reviewed, and submitted on mobile to reduce friction while preserving accuracy and trust.

Mobile invoice submission

Real-time submission feedback

Clear status visibility

View Project

Reworking Invoice Submission for Mobile

Redesigning how invoices are created, reviewed, and submitted on mobile to reduce friction while preserving accuracy and trust.

Mobile invoice submission

Real-time submission feedback

Clear status visibility

View Project

Reworking Invoice Submission for Mobile

Redesigning how invoices are created, reviewed, and submitted on mobile to reduce friction while preserving accuracy and trust.

Mobile invoice submission

Real-time submission feedback

Clear status visibility

View Project

Redesigning a Mission-Critical System for Scale and Accuracy

An internal tool redesign focused on reducing manual work, supporting complex pricing logic, and stabilizing a core operational process.

200+ hours saved monthly

75% process time reduction

Manual risk removed

View Project

Redesigning a Mission-Critical System for Scale and Accuracy

An internal tool redesign focused on reducing manual work, supporting complex pricing logic, and stabilizing a core operational process.

200+ hours saved monthly

75% process time reduction

Manual risk removed

View Project

Redesigning a Mission-Critical System for Scale and Accuracy

An internal tool redesign focused on reducing manual work, supporting complex pricing logic, and stabilizing a core operational process.

200+ hours saved monthly

75% process time reduction

Manual risk removed

View Project

Ambiguous Input

Alignment & Framing

Structured Exploration

Tradeoffs & Decisions

Outcomes & Confidence

Ambiguity to Outcome

Ambiguity to Outcome

A recurring pattern in my work when designing enterprise and mobile systems used by internal and external teams.

Design Phase

Ambiguous Input

Ambiguous Input

Alignment & Framing

Structured Exploration

Alignment & Framing

Structured Exploration

Development Phase

Tradeoffs & Decisions

Tradeoffs & Decisions

QA & Testing

Outcome & Confidence

Outcome & Confidence